
Perennials
Tammy Sons is a dedicated entrepreneur, plant expert, and the owner of TN Nursery, one of the leading online nurseries specializing in native plants, trees, ferns, and perennials. With a lifelong passion for horticulture and a deep-rooted commitment to sustainable gardening, Tammy has built a business that provides quality plants and educates and inspires gardeners across the United States.
Her journey in the nursery industry is inspiring and deeply personal, shaped by family tradition, an entrepreneurial spirit, and a love for nature. Tammy’s story begins with her father, Roscoe, who introduced her to the world of plants at an early age. Growing up around nurseries and learning the trade from her family instilled in her a deep appreciation for the beauty and ecological benefits of native plants.
A cherished photograph of Roscoe standing in a Virginia bluebell patch serves as a poignant reminder of the roots from which her business has grown. This connection to her father’s legacy fuels Tammy’s dedication to TN Nursery and its mission to make native plants accessible to gardeners and conservationists.
Her work extends far beyond simply selling plants. Tammy strongly advocates for pollinator-friendly gardens, soil conservation, and sustainable landscaping. She keenly understands the role native plants play in supporting wildlife, particularly species like monarch butterflies and honeybees. This passion has led her to actively promote Monarch Pollinator Plants and other biodiversity-friendly selections actively, ensuring that her customers beautify their gardens and contribute to environmental conservation.
As an experienced businesswoman, Tammy has navigated the complexities of running an online nursery, from logistics and inventory management to marketing and customer education. She has embraced technology and digital marketing, leveraging tools like Facebook, Instagram, and SEO strategies to drive TN Nursery’s success. She is also profoundly interested in email marketing, influencer collaborations, and high-converting landing pages, constantly refining her approach to reach and engage gardening enthusiasts.
Beyond her expertise in horticulture, Tammy is a prolific writer and content creator. She frequently writes about hot garden topics, offering insights on various plants, including red flowers, native ferns, coneflowers, Wisteria Vine, and Sourwood Trees. Her writing style is detailed, organic, and engaging, reflecting her vast knowledge and personal experience in the field. She has contributed to Real Simple, Forbes, and Homes & Gardens, seeking expert insights and sharing her expertise on perennials, native species, and seasonal gardening trends.
Tammy’s entrepreneurial spirit extends beyond gardening. She is also deeply interested in business strategy, AI-driven marketing, and leadership. She enjoys writing about topics such as risk-taking in business, customer engagement strategies, and transparency in leadership, often providing a first-person perspective on how these elements shape TN Nursery’s operations.
Tammy finds true happiness in running her business, engaging with fellow gardening enthusiasts, and continually learning new ways to improve her craft. Whether she’s writing about dividing perennials in September, managing PPC ads, or sharing her experiences with fleet management software, her insights are always grounded in real-world experience. She is more than just a nursery owner—a gardening advocate, business innovator, and storyteller whose influence continues to grow in horticulture.