The History of Tammy Sons and TN Nursery

How Tammy Sons Transformed TN Nursery into One of America’s Largest Mail-Order Nurseries

TN Nursery stands today as one of America’s largest and most trusted mail-order nurseries, shipping high-quality native plants, trees, ferns, and perennials across the country. But this success did not happen overnight.

It results from Tammy Sons’ vision, dedication, and business acumen, transforming a small, family-run operation into a thriving online nursery serving home gardeners and large-scale landscapers.

 Tammy’s journey with TN Nursery is deeply personal

 She grew up immersed in the world of plants, learning from her father, Roscoe, whose love for nature and expertise in horticulture shaped her passion for the nursery business. With her father as an inspiration, Tammy saw the potential for growth in the plant industry—particularly in mail-order sales, where customers could conveniently order plants affordable online and have them shipped directly to their doorstep.

At a time when many nurseries were focused on local sales and in-person purchases, Tammy saw the power of e-commerce. She realized that gardeners across the U.S. wanted access to native plants, but many lacked local sources. This sparked her drive to scale TN Nursery into a national business, embracing technology, digital marketing, and an expansive logistics network to ship plants directly to customers.

 Embracing E-Commerce & Digital Marketing

One of Tammy’s most significant transformations was bringing TN Nursery online. She leveraged digital marketing strategies, SEO, and social media platforms like the influential Facebook and Instagram to reach a broader audience. Unlike traditional nurseries that relied on foot traffic, TN Nursery’s online presence allowed customers nationwide to browse, learn, and purchase quickly.

She also implemented high-converting landing pages, email marketing campaigns, and influencer collaborations, ensuring TN Nursery remained visible and competitive in the ever-evolving e-commerce landscape. Her deep understanding of customer behavior and search engine algorithms helped the company rank high in organic search results, drawing thousands of visitors to the website daily.

Expanding the Product Line

 Tammy expanded the company's offerings to establish TN Nursery as a leading supplier, focusing on native plants, perennials, and hard-to-find species in demand. From Monarch Pollinator Plants to long-blooming perennials, TN Nursery became a go-to destination for homeowners, landscapers, and conservationists looking for sustainable, eco-friendly plant choices. She also ensured that quality remained the top priority. Every plant sold by TN Nursery is carefully selected, grown, and shipped precisely to maintain its health upon arrival.

Tammy's Commitment to TN Nursery

Her commitment to healthy, vigorous plants built customer trust and contributed to TN Nursery’s stellar reputation. Overcoming Challenges & Scaling Growth Running one of the largest mail-order nurseries in the U.S. has challenges—logistics, shipping, inventory management, and customer service. Tammy tackled these hurdles head-on, implementing efficient shipping processes, warehouse organization, and streamlined customer support systems.

 By continuously optimizing operations, she ensured that TN Nursery could handle high-volume orders without sacrificing quality. Today, TN Nursery is a household name in the gardening industry, directly resulting from Tammy Sons’ vision, relentless innovation, and love for horticulture. Her transformation of TN Nursery into a digital-first, customer-focused business showcases how passion, strategy, and adaptability can drive a small business to nationwide success.