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This plant blooms during the spring and summer. It is also called Vernonia Gigantea. The blooms that appear are a beautiful dark pink and show up on the ends of the long stalks that this plant produces. The flowers are in clusters. They also bring bees, butterflies, and even hummingbirds to a garden area.Ironweed, or Vernonia fasciculate, is a stunning red or purple flower that reaches a height of between four and six feet tall. It grows taller in the dirt that is routinely moist. It blooms between July and September. This attractive plant prefers full sun exposure and nearly any type of soil, whether sandy, loamy or clay soil. Ironweed prefers moist soil conditions and has a fibrous root system. If you love to attract butterflies to your garden, you should grow an ironweed flower. The American Painted Lady butterfly loves the red and purple blossoms as do other butterflies. Ironweed makes a stunning addition to the back of a flower bed, too, as its sturdy stems stand firm and upright in the back of a garden. Use ironweed in cottage gardens, in a wildflower garden bed, a rain garden, or in a yard next to a water feature.