When we think about top companies, we often think about those that make a lot of money. Microsoft, Apple, the list goes on. But excepting those who can afford to be faceless entities since their fields are in finance or other areas where they don't have a customer base, most if not all of these top companies deserve to be there. We put them there by continually buying their products. And they, in turn, earn our trust and business by going above and beyond for their customers.
So what makes a good company so good that they deserve all this money and business?
Outstanding companies excel in three main areas; public relations, customer service, and fulfilling needs.
Public relations, in this case, refers to how quickly you can get in contact with and converse with the company. If you need to wade through ten phone prompts to complain or ask a question, that is horrible public relations. If on the other hand a company has Facebook and other social media, and you can post on their wall knowing they will get back to you promptly, that is excellent public relations. Most big companies reach out to their customers like this nowadays, or the good ones do at least. Customer service refers to just how far a company will go to make their customers happy. This usually relates to staff training and company policy. Note that just because a company bends over backward for customers doesn't make it excellent customer service, as if you go too far you encourage a hostile shopping environment by promoting yelling, scamming and theft. Finally, right companies research the needs of the customer and then sets out to fulfill them. If there aren't enough stores in your area, they will fix that if it's a real problem. If they don't offer a product a lot of people want, they will begin to stock it or make their equivalent. In the end, fulfilling needs refers to just how far out of the way a company will go to make dealing with them more comfortable and better.
Unfortunately, many people have different ideas on what makes a good company. As such, there will always be people dissatisfied with how a company operates and many will be vocal over this. Sometimes this will be justified after all some top companies have poor workplace practices, support questionable charities and so forth. But often even an excellent company will have numerous negative reviews by people who think they're right and the majority are wrong. For the most part, you shouldn't take these reports seriously, but it can be hard to tell a single person who's had a bad day from the majority. Negative comments are often more memorable than positive ones after all. Be careful what you read, and make sure to look into any claims of corruption, scamming and so forth to find out if it's genuine or straightforward defamation.
The best way to work out just how trustworthy a company is is to look at the majority of the feedback on them on the internet. This is usually displayed as a score on many sites, but it can be useful to dig through reviews or feedback and read a lot of them to get a better idea of why a company is so good. Again, contrary feedback is inevitable, even with good companies. This is such a common thing that many companies go so far as to hire other corporations that specialize in reputation management, so their online reputation stays fair and not lopsided by extreme cases. Just remember to listen to the majority, and not the minority no matter how loud they are. Customer feedback should be the judge of companies worth, and not the opinions of failed con artists and so forth. If you're still on the fence, go to the company and make your judgement. You can always stop giving them your business, but if you allow yourself to be scared off by a few vocal opinions, you risk missing out on a great opportunity.
What makes a good company? In the end, it all comes down to you. No your opinion, though that indeed does matter a great deal. Instead, it comes down to how they treat you. How they go about achieving your business. Whether they listen when you speak, and how they reply to what you have to say. Truly good companies will never let you doubt that they do in fact care about your business and your opinion.