Online Business Survival Is Not An Oxy Moron
It has more than likely been the dream of just about everyone on the planet to own their own business.
Who in a moment of stress at work, trying to please the boss, or struggle to meet an impossible deadline have you thought to yourself 'if I could just have my online nursery or other type business and run things my way, life would be so much better.'
That thought probably crossed more people's minds than the old standard 'if I could only win the lottery' thought.
So why does it seem so hard to start up your own business, at times it seems an impossible mission, with thoughts of 'where do I start.' Do I want a landscaping shop, tree nursery, garden center or what?
While the thought of owning your own business is both tempting and a bit scary, it is still the ideal for some people, who go forward and give it everything they have to succeed.
One of the easiest ways to start up your own business, in many people's minds anyway, is to forget the face to face business set up, an option for an online business.
In theory, it does sound easier than starting up a 'normal' business.
If you think about it, when you are starting an online business, you can almost be faceless to the public, which sometimes makes it easier to deal with the everyday trials and tribulations of owning a business.
But is it easier to survive in an online business, as opposed to it's face to face counterpart?
One would think so, because on paper how could you go wrong? You just put your product or service out there, on a nicely crafted web site, get your site published live, then sit back and reap the rewards.
Ah, if life were only that simple. It is a sad thing to say, but you cannot escape people who purposely set out to ruin your business, just for the sake of being a jerk it would seem, whether you are running an online business or business in your local community.
It seems there will always be someone out there ready to knock you back, just when it seems things are going great and your business is finally taking off.
This happens with the disgruntled customer, who would not be pleased with anything you had to offer him or her. Those are the type of people who seem to frequent the online business and stores, just to find something wrong, and have something to complain about.
This happens quite a lot on the auction sites. Auction sites are a nice place for the prospective online business owner to start out and get their feet wet in the biz. You get the luxury of setting up your store, without all the actual cost it would take to own your store or store website out right.
As easy and profitable as this plan may sound, and don't get me wrong, many people have made a great income with an online store hosted through an auction website, that being said, there are people out there who are going to find fault with any and everything you do, they almost seem on the attack, and who will post bad feedback about your procedures, policies and ethics, faster than you can respond to their question or concerns. That is if they give you the luxury of trying to rectify the situation. Sometimes, they will post very bad and hurtful to your business feedback, without giving any form or warning to you, then it would be up to you, the store owner, to go back, and try to get the auction to look at the history of both sides of the transaction, in order to get the negative feedback pulled. This can take weeks, if not longer, while in the meantime, there sits your negative feedback for all the world to see.
There is a similar scenario online business owners must face, that being a better business bureau rating. That seems to be geared one-sided, in favor of the consumer, which is all well and fine, the consumer does need protection because there are people out there just ready and waiting to scam the buyer. But that is not always the case. You could offer the most exceptional service, or sell the highest quality, nicely priced items out there for all to purchase, and you are always going to come across someone who has a complaint. Rather than say they had second thoughts about a purchase and wanted their money back, they may say they were 'misled' by your company and felt scammed, call the BBB, file a complaint, and again, there is another unresearched complaint that can be set against a business, for all the world to see, until the situation is rectified. It truly seems like a one-sided process, where these companies take for granted the old saying 'the customer is always right,' rather than thinking it might be the customer is just a jerk and has nothing better to do than file a false complaint.
If auction site feedback and the misled better business bureau is not enough to sway the average person to either get out now, when they've started up an online business or thoughts of why bother to set up a business if this is how it is going to be, there are also these so-called one-sided 'watchdog' sites, that are supposed to be helpful to the consumer, but are more along the lines of a hate monger service, geared against the online business.
Case in point, there is an online watch dog site, geared for people who own online garden centers, which is called garden watchdogs. This site appears to be more pro slander than pro-truth.
Things are posted on this website that has not been researched it is just heard say, seemingly almost made up at times, from the watchdog host, in an almost jerry springer type attempt at mudslinging to the small online business owner. Most, if not all that is said on this site is just sensationalized written copy, with no shred of research or actual scenarios to back it up.
With the many hindrances out there, just waiting to pounce on the unsuspecting online business owner, you may be thinking 'is it worth it.'
If you want to own your own business, and have the freedom to run things the way you've always dreamed, and reap the rewards, of course, it is. Just be aware, there is always going to be someone out there that will try to crush your dream, due to the lack integrity or imagination on their part. It is easier for them to sit back and crush something someone else is passionate about because they have no passion of their own to focus on.
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